Unfold — The Label began with a simple idea: that everyday clothing can carry the patience of couture. Each shirt is cut in small runs and finished by hand, so the thread work sits a little differently on every piece.
Our embroidery is done by a small team of artisans working in Pakistan. A single neckline can take days — chikankari, mirror work, zari and fine floral threadwork, all placed by eye rather than by machine.
Because of that, quantities stay deliberately low. When a piece is gone, it is usually gone for good.
